environmental friendliness has
not traditionally been seen by businesses as a source of competitive advantage. It has
been considered a problem and more recently it has become a bandwagon.
at green3 we consider it an
additional, formidable tool to do things better or cheaper, the essence of being
at green3 we consider environmental
friendliness an opportunity to constantly improve business and create value in:
strengthen operations strategy by making production processes more efficient, more
productive - use cheaper or less materials, find better ways to put a product together,
look at new equipment and technology, improve distribution.
boost marketing strategy and strengthen a brand with new, environmentally friendlier
products - lower their price, expand their use, their exposure, and their markets, make
their distribution easier, improve relationships with customers.
turn it on its head and create value and competitive advantages - gain insights and be
creative as to how things can be done in different, better, cheaper ways.